FAQ
Campaign

How To Add LinkedIn People Search Results to Your Campaign

Last updated on
July 23, 2025

Import any LinkedIn People Search into SalesHero in seconds. Stop copy‑pasting profiles. SalesHero enriches each contact and gets them ready for AI‑personalized outreach so you can move fast and stay targeted.

Watch the Tutorial

Here's a 1 minute video that covers the process.

When To Use This Import

Use this flow when you have a good LinkedIn search of potential buyers (e.g. "CFO co-founder" in your target market) and you want to turn that list into an outreach-ready campaign without spreadsheets.

Great for:

  • Warm 2nd‑degree targets just outside your network.
  • Fast market slices by role + location.
  • Testing new ICP hypotheses.

What You Need First

  • A LinkedIn account (free is fine for basic searches).
  • Your search + filters ready in LinkedIn People Search.
  • A SalesHero account!

Optional but helpful:

  • Clear ICP keywords (job titles, functions, founder types, etc.).
  • Location or industry filters to narrow noise.

Step 1 – Build Your People Search on LinkedIn

  1. In LinkedIn, type keywords that match your ICP. Example: CFO co-founder.
  2. Click People to filter to individual profiles.
  3. Add Connections: 2nd to reach prospects just beyond your network (often higher accept rates than pure cold).
  4. Add Location filters to focus on your selling region.
  5. Add any other filters you rely on (industry, company headcount, services, etc.).
  6. Review the first few rows. Confirm the results look like real targets.

Tip: Adjust keywords rather than scrolling endless pages. Quality beats volume.

Step 2 – Copy the Search URL

When the results look right:

  1. Go to your browser address bar.
  2. Copy the full LinkedIn People Search URL. It encodes all filters.
  3. Keep it untouched. Do not shorten it.

Step 3 – Paste the URL Into SalesHero

  1. Open SalesHero.io.
  2. Go to Campaigns. Create a new campaign or open an existing one.
  3. Choose Add Leads (Import).
  4. Select LinkedIn People Search URL.
  5. Paste the URL you copied.
  6. Click Import.

SalesHero will fetch the profiles behind that search.

Step 4 – Data Enrichment & Review

SalesHero automatically:

  • Pulls profile names, titles, companies, and locations.
  • Enriches with additional context (signals, mutuals, recent activity where available).
  • Preps records for AI‑personalized messaging.
  • Flags duplicates against existing campaigns.

Review the imported list:

  1. Spot check top 10 contacts. Are they on‑ICP? Remove any mismatches.
  2. Tag or segment if you plan message variants (ex: finance vs startup).
  3. Save changes.

Step 5 – Launch Outreach

  1. Select or create a message sequence.
  2. Enable AI personalization so each contact gets context‑aware copy.
  3. Set schedule and daily send limits.
  4. Start the campaign.

Track results in your SalesHero dashboard.

Performance Benchmarks (What Teams See After Switching)

  • 50%+ connection acceptance vs typical cold baselines.
  • About 2x higher reply rates.
  • ~50% lower cost per lead (time + tools saved).

Your numbers will vary. Use these as directional targets when optimizing.

Quick Troubleshooting

  • Can't import? –
    Make sure you copied a People Search URL (not an individual profile). Try reloading LinkedIn and copying again.
  • Imported fewer leads than expected? –
    LinkedIn paginates results. Scroll a bit before copying, or use additional filters to tighten results that LinkedIn fully loads.
  • Wrong audience? –
    Rebuild your LinkedIn search with sharper keywords. Titles plus function terms usually outperform single‑word searches.
  • Duplicates showing? –
    SalesHero auto‑dedupe across campaigns. No worries!
  • Rate limits? –
    If LinkedIn temporarily blocks heavy queries, wait and retry. Smaller segmented searches often import faster.

Best Practices For Higher Acceptance & Replies

  • Target 2nd‑degree over 3rd when possible. Warmer social proximity helps.
  • Combine role + seniority + founder signals for tighter fit (ex: CFO OR Finance Lead + Co‑Founder).
  • Layer geography. Outreach copy that references region often lifts replies.
  • Use recent activity hooks from SalesHero enrichment when personalizing.

FAQ

  • Does this work with LinkedIn free search?
    Yes. Paid tiers may expose more filters but the import works with the URL from either.
  • Can I import from Sales Navigator instead?
    Yes, but follow the Sales Navigator import guide. This article is for People Search.
  • How many leads can I pull at once?
    Depends on your SalesHero plan and LinkedIn limits. If you hit a cap, break your search into segments (region, industry, headcount).

Compliance Reminder

Import and message only contacts you are allowed to reach under your company policy and local regulations. Respect LinkedIn user privacy and terms of service.

Next Steps

Ready to try it live? Book a short demo to import your first LinkedIn People Search now!